Branding: Creating an Identity on the Web
Digital and Information Literacy
Published: 2014
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In "Branding: Creating an Identity on the Web," Susan Meyer explores the vital principles of building a compelling online brand. Through practical strategies and insightful examples, she guides readers on how to establish a unique digital presence that resonates with audiences. The book delves into the essentials of visual identity, messaging, and engagement, highlighting the importance of consistency across platforms. Meyer emphasizes the role of storytelling in branding and provides tools for businesses to connect with their customers on a deeper level. This comprehensive guide is essential for anyone looking to navigate the complexities of online branding successfully. [Generated by language model - please report any problems].
This book is part of a book series called Digital And Information Literacy .
This book was published in 2014 by Rosen Publishing Group .
This book is in the following series:
