The Story of McDonalds details the history of this fast-food giant since its founding in the 1950s. Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.
This book is part of a book series called Built For Success .
There are 48 pages in this book. This book was published 2011 by Hachette Children's Group .
This book has the following chapters: The Story of McDonald's Beginning with Burgers McDonald's on the Map Franchise Fever Changing of the McGuard Trying for a Turnaround Glossary Bibliography Index