Careers in Advertising
No. of pages 146
Published: 1998
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"Careers in Advertising" by S. William Pattis serves as a comprehensive guide to the various pathways within the advertising industry. It explores the dynamic nature of advertising careers, detailing roles in creative development, media planning, account management, and research. The book outlines necessary skills, educational requirements, and real-world insights from industry professionals. Readers will find practical advice on networking, job searching, and building a successful career in advertising. With an emphasis on the evolving landscape of the industry, this resource helps aspiring advertisers understand the diverse opportunities available and how to navigate their journey effectively. [Generated by language model - please report any problems].
This book is part of a book series called Vgm Professional Careers .
There are 146 pages in this book. This book was published in 1998 by McGraw-Hill Education - Europe .
This book is in the following series:
