No. of pages 208
Published: 1993
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"People, Marketing and Business" by Tony Bushell explores the intricate relationship between individuals and effective marketing strategies within the business landscape. The book delves into how understanding human behavior and motivations can drive successful marketing initiatives. Through practical insights and real-world examples, Bushell emphasizes the importance of building strong relationships with customers and employees alike. He provides actionable strategies for harnessing the power of people in marketing, highlighting how authenticity and engagement can lead to sustainable business growth. This work is an essential guide for marketers, business leaders, and anyone interested in the human elements that fuel successful enterprises. [Generated by language model - please report any problems].
This book is part of a book series called Business Explained .
There are 208 pages in this book.
It is aimed at Young Adult readers. The term Young Adult (YA) is used for books which have the following characteristics: (1) aimed at ages 12-18 years, US grades 7-12, UK school years 8-15, (2) around 50-75k words long, (3) main character is aged 12-18 years, (4) topics include self-reflection, internal conflict vs external, analyzing life and its meaning, (5) point of view is often in the first person, and (6) swearing, violence, romance and sexuality are allowed.
This book was published in 1993 by HarperCollins Publishers .
D Waugh: over 30 years' experience as a geography teacher the best selling author of textbooks at all level; T Bushell: successful authors of textbooks at KS3 and GCSE; D Gardner: ICT co-ordinator of the Raincliffe School in Scarborough. J Smith: Chief examiner and Principal Coursework Moderator for a Major GCS Board Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author.
This book has the following chapters: Motivation - theory and practice; the design of jobs that satisfy; employee resourcing; human resource development; reward management and employee relations; businesses need customers; marketing - supplying products and services; marketing - creating demand.
This book is in the following series: