People, Marketing and Business
No. of pages 208
Published: 1993
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This book is part of a book series called Business Explained .
This book is aimed at children in secondary school.
There are 208 pages in this book. This book was published 1993 by HarperCollins Publishers .
Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author. D Waugh: over 30 years' experience as a geography teacher the best selling author of textbooks at all level; T Bushell: successful authors of textbooks at KS3 and GCSE; D Gardner: ICT co-ordinator of the Raincliffe School in Scarborough. J Smith: Chief examiner and Principal Coursework Moderator for a Major GCS Board
This book has the following chapters: Motivation - theory and practice; the design of jobs that satisfy; employee resourcing; human resource development; reward management and employee relations; businesses need customers; marketing - supplying products and services; marketing - creating demand.
This book is in the following series:
