Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognisable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disneys history, the business, and the brand in this illustrated nonfiction book! Find out what Walt first intended to name his famous mouse. (Hint: It wasnt Mickey!) Discover behind-the-scenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

 

 

This book is aimed at children at US 5th grade-7th grade.

This book has been graded for interest at 10-12 years.

There are 112 pages in this book. This book was published in 2019 by HarperCollins Publishers Inc .

Laurie Sutton has read comics since she was a kid. She grew up to become an editor for Marvel, DC Comics, Starblaze, and Tekno Comics. She has written Adam Strange for DC, Star Trek: Voyager for Marvel, plus Star Trek: Deep Space Nine and Witch Hunter for Malibu Comics. There are long boxes of comics in her closet where there should be clothing and shoes. Laurie has lived all over the world, and currently resides in Florida. C. S. Jennings has been a freelance illustrator for over a decade. Jennings has created caricatures, editorial cartoons, greeting cards, t-shirt art, logos, children's book, card games - you name it. he also wrote and illustrated the children's picture book Animal Band. In 1994, he won an Addy Award for his work in advertising. Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www. loweysichol. com