Learn about cool brands throughout the ages, from the historic Coca Cola brand to today's Apple Inc. Find out all about Brand Beckham, read an interview with a brand designer and discover how to design a cool brand logo, step by step! Learn all about what makes a cool brand and enter our big debate on whether brands equal cool culture or plain greed!

This book features in the following series: Radar, Radar Series .

There are 32 pages in this book. This book was published 2013 by Hachette Children's Group .

Liz Gogerly is an experienced author and editor of children's non-fiction.

This book has the following chapters: Star Story: Hello Kitty All About: Cool brands The History Bit 1: Brand new start Read All About It 1: Battle of the boots Zone In: Lifestyle labels Pull A Number: Brand busters Poster Page: Brand Beckham Read All About It 2: The Facebook millionaire 5-Minute Interview: John Benson Show Me: Logo design Star Story 2: Apple Inc The History Bit 2: Branding Comes of Age The Lingo: Brand Chat Big Debate: Cool culture vs greed? Fan Club: Brand spanking Index