Advertising and Marketing Psychology
Published: 2022
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"Advertising and Marketing Psychology" by Leigh Clayborne explores the intricate relationship between psychology and consumer behavior, highlighting how psychological principles influence advertising strategies and marketing effectiveness. The book delves into various psychological theories and their practical applications in crafting compelling marketing campaigns. Clayborne examines case studies, illustrating how brands leverage emotional appeal, cognitive biases, and social influence to connect with consumers. By bridging the gap between psychology and marketing, the author provides valuable insights for marketers seeking to enhance their campaigns and better understand consumer motivations, ultimately leading to more impactful advertising strategies in a competitive marketplace. [Generated by language model - please report any problems].
This book is part of a book series called Psychology in Action .
This book is aimed at Young Adult readers. The term Young Adult (YA) is used for books which have the following characteristics: (1) aimed at ages 12-18 years, US grades 7-12, UK school years 8-15, (2) around 50-75k words long, (3) main character is aged 12-18 years, (4) topics include self-reflection, internal conflict vs external, analyzing life and its meaning, (5) point of view is often in the first person, and (6) swearing, violence, romance and sexuality are allowed. This book was published in 2022 by Mason Crest Publishers .
This book is in the following series:
