Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and Job Profiles offer readers an insight into the people behind the scenes.

 

This book features in the following series: Mediawise, Mediawise Series .

There are 64 pages in this book. This book was published 2002 by Hachette Children's Group .

The author, Julian Petley, teaches media and communication studies at Brunel University. He is Chair of the Campaign for Press and Broadcasting Freedom, and a member of the editorial boards of the British Journalism Review and the Journal of Popular British Cinema.