This new edition of the successful GCSE Business textbook offers the most reliable and accessible textbook on the market for the new suite of Edexcel GCSE Business specifications due for first teaching in September 2009. This resource covers and fully supports Unit 1, the core Small Business unit that is common to the Year 1 teaching of all Edexcel GCSE Business qualifications. The book is written in a lively and accessible manner by the leading author and authority on Business Education in the UK, who knows exactly what is required for the teaching of the new specification. This text ensures that students will study the correct topics to the appropriate level of depth required by the specification, and will motivate and prepare students to achieve the best possible results. Key features of the text include: - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to motivate and engage students - Exam tips and exam-style questions to prepare students for the exam.

 

This book is aimed at children in secondary school.

There are 240 pages in this book. This book was published 2009 by Hodder Education .

Ian Marcouse is an experienced teacher and the Founding Editor of Business Review magazine.

This book has the following chapters: Using this book Acknowledgements Section 1: Spotting a Business Opportunity 1. An introduction to business enterprise 2. Understanding customer needs 3. Customer demand 4. Market mapping 5. Competition - role and limitations 6. Analysing competitor strengths and weaknesses 7. Understanding the need to add value 8. Invention and innovation 9. Assessing a franchise opportunity Section 2: Showing Enterprise 10. Introduction to enterprise skills 11. Thinking creatively 12. Deliberate creativity 13. Business risks and rewards 14. Calculated risks 15. Other enterprise qualities Section 3: Putting a Business Idea into Practice 16. Introduction to getting it right 17. Estimating revenue 18. Estimating costs 19. Calculating and using profit 20. The role and importance of cash 21. Forecasting cash flow 22. Raising finance 23. Objectives when starting up Section 4: Making the Start-up Effective 24. Introduction to effective start-up 25. Customer focus and the marketing mix 26. Is the customer always right? 27. Limited versus unlimited liability 28. Start-up legal and tax issues 29. Effective, on-time delivery 30. Recruiting the right staff 31. Staff training 32. Motivation Section 5: Understanding the Economic Context 33. Introduction to the economic context 34. Demand and supply 35. Prices in commodity markets 36. Interest rates 37. Exchange rates 38. Changes in economic activity 39. Forecasting economic activity 40. Stakeholders 41. The effect of business and economic activity on stakeholders