This new edition of the successful GCSE Business textbook offers the most reliable and accessible textbook on the market for the new suite of Edexcel GCSE Business specifications due for first teaching in September 2009. Fully trialled during the successful course pilot, this resource covers and fully supports the Building a Business option to be taught in Year 2 of the Edexcel GCSE Business qualification. The book is written in a lively and accessible manner by the leading author and authority on Business Education in the UK. This text ensures that students will study the correct topics to the appropriate level of depth required by the specification, and will motivate and prepare them to achieve the best possible results. Key features of the text include: - Numerous activities and exercises for classroom and homework use; - Lots of real-life case studies and examples to motivate and engage students; - Exam tips and exam-style questions to prepare students for the exam.

 

This book is aimed at children in secondary school.

There are 184 pages in this book. This book was published 2009 by Hodder Education .

Ian Marcouse is an experienced teacher and the Founding Editor of Business Review magazine. Louise Stubbs is Assistant Headteacher at Great Sankey High School, Warrington. Michelle Billington is Senior Learning Manager of Business, Enterprise and ICT at Moor Park Business and Enterprise School, Preston.

This book has the following chapters: Section 1 MARKETING 1 Market Research 2 Product trial and repeat purchase 3 Product life cycle 4 Boston Matrix 5 Branding 6 Marketing Mix Section 2 MEETING CUSTOMER NEEDS 7 Introduction to Meeting customer needs 8 Design and R&D 9 Managing Stock 10 Managing Quality 11 Cost effective operations 12 Effective customer service 13 Consumer protection Section 3 EFFECTIVE FINANCIAL MANAGEMENT 14 How to improve cash flow 15 How to improve profit 16 Break-even 17 Financing Growth Section 4 EFFECTIVE PEOPLE MANAGEMENT 18 Organisational structure 19 Motivation 20 Communication 21 Remuneration Section 5 THE WIDER WORLD 22 Ethics 23 Environmental issues 24 Economic issues 25 The government and the EU