Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.

 

This book is part of a book series called Built For Success .

There are 48 pages in this book. This book was published 2013 by Hachette Children's Group .

Franklin Watts is well-known for its high-quality and attractive books. We aim to give children of all abilities a life-long love of learning and reading.

This book has the following chapters: Introduction Geeks and Geniuses Building the Business Falling Apples Back on the Jobs iSuccess for Apple Glossary Bibliography Index