Ethical Debates: Advertising
No. of pages 48
Published: 2016
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Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?
Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
This book is part of a book series called Ethical Debates .
This book is aimed at children in secondary school.
There are 48 pages in this book. This book was published 2016 by Hachette Children's Group .
Jen Green is a widely published children's nonfiction writer, specializing in natural science topics.
This book has the following chapters:
- 1: Real-life case study
- 2: What is Advertising?
- 3: Why advertise?
- 4: The business of advertising
- 5: How do adverts work?
- 6: Advertising and society
- 7: Checks and Controls
- 8: Advertising: Good or bad?/Looking into the future
- 9: Glossary
- 10: Timeline
- 11: Further information
- 12: Index
This book is in the following series:
