This work provides a lively, user-friendly approach to a complex subject retained from the first edition, which proved so successful with students. Real-life case studies bring theory to life. Plenty of exam-style questions offer practice and build confidence. Colour-coded tasks aid differentiation. It is suitable for all Awarding Bodies covering the 2001 specifications for GCSE Business Studies, including Standard Grade Credit and Intermediate 2.

 

This book is part of a book series called Business Studies .

This book is aimed at children in secondary school.

There are 368 pages in this book. This book was published 2001 by Oxford University Press .

This book has the following chapters: Part 1 The business environment: learning about business; making use of scarce resources; how businesses add value and help to satisfy the needs of customers; type of business activity; factors of production; types of economic system; demand and supply in the market place; the changing economy; the competitive business environment; globalization; the importance of government in the business environment; the technological environment; the social environment; the ethical environment; locating a business. Part 2 The ownership of a business: the main types of organization; starting a business; sole traders; partnerships; limited companies; franchising; co-operatives; public sector organizations; business growth. Part 3 Business organization: business organization; post-Fordist business organizations; the role of management; business decision-making; organizational structures of large organizations; business objectives. Part 4 Marketing: market research; consumer behaviour; the marketing mix; product life-cycles; products, brands and packaging; pricing; reaching the market; electronic commerce; advertising and publicity; selling and sales promotion; protecting the consumer. Part 5 Production: production and marketing; the production function; methods of production; the importance of quality; the importance of stock control; new products; production technologies; specialization. Part 6 Accounting: accounting processes; sources of finance; liquidity and cashflow; accounting principles and practice; the trading account; the profit and loss account; the balance sheet; company balance sheets; business ratios; making comparisons; classifying costs; break-even analysis. Part 7 Communication: communicating within a business; communicating outside a business; the role of information technology. Part 8 People in the workplace: human needs at work; roles within the workplace; wages and salaries; the employment contract; personnel; recruitment and selection; training and development; health and safety; equal opportunities; job satisfaction; trade unions; employers' associations; collective bargaining; conciliation and arbitration. Part 9 Business and change: limits on business activity; changes in the wider economy; the impact of government; the changing international environment; the importance of the European Union; the cost of business activity; pressure groups; the future of business.