Key concepts from business and economics are fully integrated into this text which is designed to meet the needs of students across the whole GCSE ability range, emphasizing accessibility without loss of confidence. The interactive approach aims to help students appreciate the technical, creative and ethical issues behind all economic and business decision-making, and real world evidence-based text provides extensive examples of working practices to help students to link theory with practice.

 

This book is aimed at children in secondary school.

There are 240 pages in this book. This book was published 1996 by HarperCollins Publishers .

Jonathan Brook is an examiner for a major awarding body, and an experienced teacher. Jo Farmer is an examiner for a major awarding body, and an experienced teacher. Nancy Wall is Editor of the EBEA magazine, an experienced author and a former examiner. Ian Marcouse is chair of strategy for a major awarding body, former chief examiner, bestselling author and consultant.

This book has the following chapters: Make or break?; work or what?; risk or certainty?; big or small?; create or destroy?; winners or losers?