Written by two highly experienced authors and examiners, AQA Business Studies for GCSE covers the two business studies options on the new AQA GCSE Business specification, Setting up a Business and Growing as a Business. - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to to illustrate theory and and engage students - Graded activities so that the specification is covered appropriately for students at all levels - Packed with exam features and tips to prepare students for assessment

 

This book is aimed at children in secondary school.

There are 348 pages in this book. This book was published 2009 by Hodder Education .

Arthur Jenkins is Chair of Examiners for AQA GCSE Business Studies. David Hamman is Chief Examiner for AQA GCSE Business Studies. He is Director of Studies at Queen Elizabeth School, Warwickshire. Barry Heywood is Reviser for AQA GCSE Business Studies and is an experienced teacher. Martin Forster is Principal Moderator for AQA GCSE Business Studies and is also an experienced teacher. Neil Denby has been involved in developing and examining business studies for over 25 years. He has written a number of best-selling texts and has over 20 years' teaching experience in secondary education.

This book has the following chapters: Defining business and enterprise What is business? The nature of markets Taking risks - enterprise Reducing the risks of starting a business: Franchising Business aims and objectives Starting a business Stakeholders Planning an enterprise Types of business structure - unlimited liability Limited liability companies Business location decisions Marketing Researching the market Marketing mix elements and price Marketing mix elements and product Marketing mix elements and promotion Marketing mix elements and place Finance Sources of finance Business support Keeping accounts Making a profit Managing cash flow People in businesses Recruiting staff Rewarding staff Motivating employees Staff and the law Other legal responsibilities of business Operations management Producing a good Providing a service Small businesses and ICT The importance of customer service Protecting the consumer Business organisation Introduction to business organisation Expanding as a business Choosing the right legal structure Business aims and objectives Business location Advanced marketing Introduction to advanced marketing The marketing mix: product The marketing mix: price The marketing mix: promotion The marketing mix: place Finance for a large business Introduction to finance for a large business Sources of finance for a large business Profit and loss accounts Balance sheets Ratios Advanced people in businesses Introduction to advanced people in businesses Organising a growing business Recruiting staff Appraisal and training Motivation Advanced operations management Introduction to advanced operations management Production methods Efficiency and lean production Benefits and challenges of growth Maintaining quality assurance in growing businesses