Influence and Persuasion: Advertising
No. of pages 64
Published: 2005
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"Influence and Persuasion: Advertising" by Clive Gifford explores the dynamic world of advertising and its impact on consumer behavior. The book delves into the techniques and strategies that advertisers use to influence and persuade audiences. Through engaging examples and insightful analysis, Gifford examines how emotions, psychology, and cultural trends shape advertising messages and how they resonate with consumers. Readers will gain a deeper understanding of the mechanics behind effective advertising campaigns and the ethical considerations involved. This exploration not only highlights the power of persuasion in marketing but also encourages critical thinking about the messages we encounter every day. [Generated by language model - please report any problems].
This book is part of a book series called Influence And Persuasion .
There are 64 pages in this book. This book was published in 2005 by Capstone Global Library Ltd .
Clive Gifford is a writer and editor of many bestselling quiz books.
This book is in the following series:
