Big Brands: Minecraft
No. of pages 32
Published: 2016
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Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years.
Discover some of the brightest business minds behind Mojang's meteoric rise, Minecraft's fan community, and the crucial role it has played in the success of both the game and the company. And take a look at what the future might hold for Minecraft under Microsoft's ownership. From fan conventions to Minecraft on Youtube, this is a fascinating look at Mojang, and the gaming industry as a whole.
The Big Brands series delves deep into the amazing stories behind the world's most iconic businesses - their business plan and marketing strategy, and how they present themselves to consumers through logos and advertising campaigns.
This book is part of a book series called Big Brands .
There are 32 pages in this book. This book was published 2016 by Hachette Children's Group .
Chris Martin is an author and experienced Website programmer. He runs programming courses for kids.
This book has the following chapters:
- 1: Gaming becomes big business
- 2: From Minecraft to Microsoft
- 3: A unique approach
- 4: Minecraft in your pocket
- 5: What is Minecraft?
- 6: Branching out
- 7: Giving something back
- 8: Conquering the world of books
- 9: Minecraft merch
- 10: A world united: The Minecraft community
- 11: Minecraft on YouTube
- 12: The future of Mojang
- 13: Task - License a Minecraft product
- 14: Glossary
- 15: Index
This book is in the following series:
