For complete syllabus coverage of the Cambridge International Diplomas. Cambridge International Diploma in Business: Standard Level is a textbook that deals with the practical application of a variety of business disciplines. It is divided into eight sections, which correspond to the modules of the syllabus, and is subdivided into units covering the specific topics. It equips students with the knowledge and skills needed for employment in the world of business. It includes full coverage of the core and optional modules of the Cambridge International Diploma in Business. Key features include: stimulating activities and past-examination questions, assessment guidance and glossary of key terms used in business.

 

This book is part of a book series called Cambridge International Examinations .

There are 320 pages in this book. This book was published 2003 by Cambridge University Press .

This book has the following chapters: Introduction; Part 1. Business organisation and environment: 1. The nature of business; 2. Types of business; 3. Business objectives and the provision of capital; 4. The internal structure of organisations; 5. People and departments; 6. The elements of employment; 7. The influence of the business environment; 8. Markets and customers; Exam questions; Glossary; Part 2. Effective Business Communication: 9. Communication in business; 10. Written communications; 11. Communicating in groups;12. Interviews; 13. Using visual aids; Exam questions; Glossary; Part 3. Business Finance: 14. The importance and use of finance; 15. Financial reporting; 16. Financial accounting; 17. Cost and management accounting; Exam questions; Glossary; Part 4. Marketing: 18. The importance of marketing; 19. Marketing research; 20. Marketing planning; 21. The marketing mix 1: product; 21. The marketing mix 2: price; 22. The marketing mix 3: promotion; 23. The marketing mix 4: place; Exam questions; Glossary; Part 5. Human Resource Management: 24. Human Resource Management; 25. Employment; 26. Meeting human resource requirements; 27. Working together; 28. Motivation and training; Exam questions; Glossary; Part 6. Interpersonal Business Skills: 29. Listening and questioning; 30. Assertive behaviour; 31. Presentations and meetings;32. Communicating one to one and with customers; Assessment guidance; Glossary; Part 7. Business Start-Up: 33. Identifying a business opportunity; 34. Setting up in business; 35. Finance for the start-up business; 36. The business plan; Assessment Guidance; Glossary; Part 8. Customer Care: 37. The role of customer care; 38. Reliability in the delivery of customer care; 39. Communicating with customers; 40. Solving customers' problems; Assessment guidance; Glossary; Index