'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.

 

This book is the winner of numerous awards. It was recognised in the Nonfiction category by the Grand Canyon Reader Award. It was recognised in the Nonfiction category by the Garden State Award. It also was recognised in the Intermediate category by the Sequoyah Book Award. It was recognised in the Ages 10-14 Years category by the Capitol Choices Noteworthy Books for Children and Teens.

There are 160 pages in this book. This is a guide book. This book was published 2013 by Workman Publishing .

Chip Kidd is an award-winning designer whose work for Knopf and other publishers helped create a revolution in book design. He is also the author of two novels, The Cheese Monkeys and The Learners, as well as the graphic novel Batman: Death by Design. He lectures frequently on design, and his 2012 TED talk was cited as one of the "funniest of the year. " Mr. Kidd divides his time among New York City; Stonington, Connecticut; and Palm Beach, Florida.