Big Brands: Samsung
No. of pages 32
Published: 2017
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Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:
* Some of the brightest business minds behind Samsung's meteoric rise
* How the company consistently stays at the cutting edge of technological innovation
* The marketing and PR strategies that have built Samsung into the powerful brand it is today
From Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.
This book is part of a book series called Big Brands .
There are 32 pages in this book. This book was published 2017 by Hachette Children's Group .
Cath Senker is an experienced author of many children's information books.
This book has the following chapters:
- 1: A Global Brand
- 2: Samsung Starts Out
- 3: The Global Arena
- 4: A New Management Style
- 5: Creating a Market for Electronics
- 6: Branding Samsung Electronics
- 7: Samsung v Sony
- 8: Overcoming Recession and Scandal
- 9: Sponsorship
- 10: The Consumer Culture
- 11: The Secrets of Samsung's Success
- 12: Samsung's Future
This book is in the following series:
