Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's the powerful brand it is today.

From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.

Big Brands is the perfect series for budding entrepreneurs who want to find out what goes on behind the scenes of the world's biggest companies. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.

This book is part of a book series called Big Brands .

This book is suitable for Key Stage 2. KS2 covers school years 4, 5 and 6, and ages 8-11 years. A key stage is any of the fixed stages into which the national curriculum is divided, each having its own prescribed course of study. At the end of each stage, pupils are required to complete standard assessment tasks.

There are 32 pages in this book. This book was published 2015 by Hachette Children's Group .

Cath Senker is an experienced author of many children's information books.

This book has the following chapters:

• 1: The Golden Arches
• 2: McDonald's is born
• 3: McDonald's across the world
• 4: The fast-food revolution
• 5: 'In business for yourself but not by yourself'
• 6: Bringing in the children
• 7: Big-brand tie-ins
• 8: Connecting with customers
• 9: Fast food and obesity
• 10: Countering the health critics
• 11: Workers and the environment
• 12: Hamburgers forever
• 13: Market a new McDonald's line