This title takes an in-depth look at Heinz and the business behind one of the most well-known and exciting food brands today. Beginning with a single product, horseradish sauce, Heinz has become a multi-national brand boasting many household products, including those favourites Baked Beans and Tomato Ketchup.

We cover how Heinz came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.

Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Heinz today and those who have helped build the business in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works.

Other titles in the series include; Manchester United, YouTube, Virgin, Topshop and ASOS.

This book is part of a book series called Big Business .

There are 32 pages in this book. This book was published 2016 by Hachette Children's Group .

Cath Senker is an experienced author of many children's information books.

This book has the following chapters:

• 1: Heinz today
• 2: Heinz starts out
• 3: The `pickle king' - Henry John Heinz
• 4: Surviving Depression and war
• 5: New businesses, new leadership
• 6: Global expansion from the 1980s
• 7: Advertising
• 8: A wave of innovations
• 9: Sustainable sauces
• 10: Heinz in the community
• 11: Heinz is taken over
• 12: Create your own Heinz product
• 13: Do you have what it takes to work at Heinz?