The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

 

This book is part of a book series called Big Business .

This book is aimed at children in primary school.

There are 32 pages in this book. This book was published 2013 by Hachette Children's Group .

Cath Senker is an experienced author of many children's information books.

This book has the following chapters: Coca-Cola at the top 'A delicious and refreshing beverage' Coke and the American way of life New-look Coke - the 'real thing' Coke and sports New markets, new drinks Coca-Cola controversies Coca-Cola: a marketing miracle The challenge of sustainability Corporate social responsibility (CSR) Muhtar Kent, head of Coca-Cola '2020 Vision': Coca-Cola's future Design your own Coca-Cola venture Quiz Glossary Index