No. of pages 204
Published: 2009
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There are 204 pages in this book.
It is aimed at Young Adult readers. The term Young Adult (YA) is used for books which have the following characteristics: (1) aimed at ages 12-18 years, US grades 7-12, UK school years 8-15, (2) around 50-75k words long, (3) main character is aged 12-18 years, (4) topics include self-reflection, internal conflict vs external, analyzing life and its meaning, (5) point of view is often in the first person, and (6) swearing, violence, romance and sexuality are allowed.
This book was published in 2009 by Hodder Education .
Andrew Gillespie is a Principal Examiner and joint editor of Business Review magazine.
This book has the following chapters: Starting Up 1 Enterprise 2 Entrepreneur 3 Start-up risks 4 Business plan 5 Start-up market research 6 Start-up business objectives 7 Start-up location 8 Start-up finance 9 Adding value 10 Opportunity cost 11 Competition 12 Primary sector 13 Secondary sector 14 Tertiary sector 15 Government intervention Forms of Business 16 Functions of business 17 Legal forms of business 18 Sole trader 19 Partnership 20 Company 21 Shareholder 22 Director 23 Private limited company 24 Public limited company 25 Limited liability 26 Franchise Objectives 27 Aims and objectives 28 Stakeholders 29 Stakeholder friendly business 30 Business ethics 31 Unethical behaviour 32 External costs 33 SWOT analysis 34 Business growth 35 Takeover Marketing 36 Marketing 37 Demand 38 Market research 39 Market share 40 Market segments 41 Product life cycle 42 Extension strategies 43 Product portfolio 44 Marketing mix 45 Penetration pricing 46 Promotion 47 Promotional activities 48 Distribution channel 49 New product development 50 e-commerce Finance 51 Sources of finance 52 Loan 53 Net cash flow 54 Cash-flow forecasting 55 Profit and loss account 56 Revenue 57 Costs 58 Loss 59 Profitability 60 Gross profit 61 Breakeven 62 Balance sheet 63 Current assets 64 Liquidity People 65 Organisational chart 66 Span of control 67 Levels of hierarchy 68 Centralisation 69 Management style 70 Delegation 71 Communication 72 Recruitment 73 Selection 74 Remuneration 75 Non-monetary benefits 76 Training 77 Induction training 78 Trade union 79 Motivation 80 Maslow Production 81 Production 82 Location 83 Capacity 84 Economies of scale 85 Diseconomies of scale 86 Stocks 87 Stock control 88 Division of labour 89 Quality 90 Lean production 91 ICT External Environment 92 External environment 93 Interest rates 94 Taxes 95 European Union (EU) 96 Exchange rates 97 Legislation 98 Health and Safety at Work Act 99 Consumer protection legislation 100 Environmental responsibilities of business