OCR Business Studies for GCSE, 2nd edition
No. of pages 416
Published: 2009
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There are 416 pages in this book.
It is aimed at Young Adult readers. The term Young Adult (YA) is used for books which have the following characteristics: (1) aimed at ages 12-18 years, US grades 7-12, UK school years 8-15, (2) around 50-75k words long, (3) main character is aged 12-18 years, (4) topics include self-reflection, internal conflict vs external, analyzing life and its meaning, (5) point of view is often in the first person, and (6) swearing, violence, romance and sexuality are allowed.
This book was published in 2009 by Hodder Education .
Peter Kennerdell is Assistant Head Teacher at John Port School, Derby. Alan Williams is President of BCW Food Products. He is the author of Teammates Matter and a children's book series, Little Teammate. An accomplished keynote speaker with nearly one million copies of his books in print, Alan has spoken to numerous Fortune 500 companies and high school athletic programs across the country. The former Tennessee Mr. Basketball finalist played only 59 minutes during his entire career as a walk-on at Wake Forest. Alan and his wife Amanda have four children and live in San Antonio, Texas. Stephen Marchesi, a former Little League baseball coach, spent most of his career in New York. As a highly regarded illustrator and artist, his work has been published by Random House and featured on the Children's Book Council bestsellers list. He brings to life the timeless character of the Little Teammate from San Diego, California. Mike Schofield is Assistant Head Teacher at Maricourt High School, Merseyside.
This book has the following chapters: Part 1: Marketing and enterprise Introductory activity Requirements of the Controlled Assessment Marketing Analysing the market Market research and data collection The marketing mix Price Product Place and e-commerce Promotion Enterprise Enterprise Business planning Part 2: Business and people Introductory activity Requirements of the examination Business Types of business activity Business objectives and the role of stakeholders Organisation, growth and location of business Sole proprietors and partnerships Private and public limited companies Other types of business organisation People Employment and retention Motivation Training Employment law and trade unions Organisation and communication Part 3: Production, finance and external business environment Introductory activity Requirements of the examination Production Types and control of production Quality and productivity Finance Revenues, costs and break-even Sources of finance Profit Cash flow External business environment Competition Business ethics Environmental influences on business Government and business - demand Globalisation Government and business - supply The European Union Index