From its launch in 2005 YouTube has become the world's largest video streaming website! What started as a simple video-sharing website, now attracts more than 800 million visitors every month.

How did YouTube become the third most popular website in the world? We follow YouTube's journey, from its launch, purchase by Google and continued growth. Learn about the brains behind the iconic brand, from the original founders to the most recent CEO. Explore key business concepts and develop a product brief for your very own YouTube channel.

The Big Business series lifts the lid on the stories behind the most iconic businesses today. Ideal for budding young entrepreneurs with an eye for opportunity!

This book is part of a book series called Big Business .

There are 32 pages in this book. This book was published 2015 by Hachette Children's Group .

Adam Sutherland works in the media industry and his interests include popular culture and the world of celebrity.

This book has the following chapters:

• 1: An eye on the world
• 2: It's good to share
• 3: Along comes Google
• 4: The brand keeps growing
• 5: YouTube loses $500m
• 6: International expansion. and censorship
• 7: The power of social media
• 8: YouTube broadcasters
• 9: Behind the scenes at YouTube HQ
• 10: YouTube's greatest hits
• 11: YouTube's political and social uses
• 12: What does the future hold for YouTube?
• 13: Launch your own YouTube service
• 14: SWOT analysis
• 15: Do you have what it takes to work at YouTube?