This title takes an in-depth look at Manchester United and the business behind one of the most well-known football brands in the industry. From small beginnings, this club has found international success and a global fan base.

We cover how the business came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.

Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Manchester United today and those who have helped gain glory in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for Manchester United and football fans keen to find out how the business behind the brand works.

Other titles in the series include: Virgin, YouTube, Topshop, Heinz and ASOS.

This book is part of a book series called Big Business .

There are 32 pages in this book. This book was published 2016 by Hachette Children's Group .

Adam Sutherland works in the media industry and his interests include popular culture and the world of celebrity.

This book has the following chapters:

• 1: All change at the top
• 2: Humble beginnings
• 3: Establishing a brand
• 4: The Busby Babes
• 5: Alex Ferguson becomes manager
• 6: The Premier League Years
• 7: The impact of the Glazers
• 8: Continued success
• 9: A day in the life of Manchester United
• 10: Star power
• 11: A global brand
• 12: What does the future hold for Manchester United?
• 13: Design your own merchandise
• 14: SWOT analysis
• 15: Do you have what it take to work at Manchester United?