Big Business: Apple | TheBookSeekers

Big Business: Apple


Big Business

No. of pages 32

Published: 2012

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The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

 

This book is part of a book series called Big Business .

There are 32 pages in this book. This book was published 2012 by Hachette Children's Group .

Adam Sutherland works in the media industry and his interests include popular culture and the world of celebrity.

This book has the following chapters:

  • 1: An Apple in every home
  • 2: The origins of Apple
  • 3: Building the Apple brand
  • 4: Fallout at the top
  • 5: Steve returns to Apple
  • 6: Riding the Internet wave
  • 7: Apple explores music
  • 8: The invention of the iPhone
  • 9: There's an app for that!
  • 10: Apple takes on publishing
  • 11: What makes Apple products so 'must-have'?
  • 12: What does the future hold for Apple?
  • 13: Design your own app for the App Store!
  • 14: Do you have what it takes to work at Apple?
  • 15: SWOT analysis
  • 16: Glossary
  • 17: Further information

This book is in the following series:

Big Business

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