Big Brands: Amazon | TheBookSeekers

Big Brands: Amazon


Big Brands

Key stage: Key Stage 2

No. of pages 32

Published: 2015

Reviews
Great for age 7-11 years

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Find out how Amazon grew from an innovative way to sell books into a giant of the technology industry in such a short space of time. It looks at the brightest business minds behind Amazon's meteoric rise, the technological innovation driven by Amazon, from the Kindle to the Fire Phone and what the future might hold for Amazon from drone delivery to space travel!

From the battle for eBooks to the company's marketing strategies, this is a fascinating look at Amazon and at the eCommerce industry as a whole. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.

 

This book is part of a book series called Big Brands .

This book is suitable for Key Stage 2. KS2 covers school years 4, 5 and 6, and ages 8-11 years. A key stage is any of the fixed stages into which the national curriculum is divided, each having its own prescribed course of study. At the end of each stage, pupils are required to complete standard assessment tasks.

There are 32 pages in this book. This book was published 2015 by Hachette Children's Group .

Adam Sutherland works in the media industry and his interests include popular culture and the world of celebrity.

This book has the following chapters:

  • 1: The everything store
  • 2: The birth of the business
  • 3: Growing the company
  • 4: Amazon goes public
  • 5: Dotcom boom and bust
  • 6: Facing competition
  • 7: International expansion
  • 8: Hits and misses
  • 9: Life at Amazon HQ
  • 10: Never standing still
  • 11: The battle for eBooks
  • 12: What does the future hold for Amazon?
  • 13: Do you have what it takes to work at Amazon?

This book is in the following series:

Big Brands

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