A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014. For both class use and independent study, this Coursebook with Cambridge Elevate enhanced edition of Business Management for the IB Diploma covers the assessment objectives of the IB Business Management syllabus. It includes learning objectives and summaries, integrated Theory of Knowledge material, clear IB syllabus structure, accessible English for students whose first language is not English, exam-style practice questions and a chapter on exam techniques. This Cambridge Elevate enhanced edition contains supporting animations that highlight key concepts and help explain challenging aspects of the course. In addition, a wide variety of multiple choice questions with built-in feedback provide useful practice.

 

This book is part of a book series called Ib Diploma .

There are 598 pages in this book. This book was published 2017 by Cambridge University Press .

Peter Stimpson teaches at Hurtwood House School, Surrey and is an experienced examiner for the University of Cambridge International Examinations Alex T. Smith is the author and illustrator of the Claude series. He lives in the UK. Visit him online at alextsmith. blogspot. com.

This book has the following chapters: Unit 1. Business Organisation and Environment: 1. 1. Introduction to business management; 1. 2. Types of organisations; 1. 3. Organisational objectives; 1. 4. Stakeholders; 1. 5. External environment; 1. 6. Growth and evolution; 1. 7. Organisational planning tools (HL only); Unit 2. Human Resource Management: 2. 1. Functions and evolution of human resource management; 2. 2. Organisational structure; 2. 3. Leadership and management; 2. 4. Motivation; 2. 5. Organisational (corporate) culture (HL only); 2. 6. Industrial/employee relations (HL only); Unit 3. Finance and Accounts: 3. 1. Sources of finance; 3. 2. Costs and revenues; 3. 3. Break-even analysis; 3. 4. Final accounts (some HL only); 3. 5. Profitability and liquidity ratio analysis; 3. 6. Efficiency ratio analysis (HL only); 3. 7. Cash flow; 3. 8. Investment appraisal (some HL only); 3. 9. Budgets (HL only); Unit 4. Marketing: 4. 1. The role of marketing; 4. 2. Marketing planning (including introduction to the four Ps); 4. 3. Sales forecasting (HL only); 4. 4. Market research; 4. 5. The four Ps (product, price, promotion, place); 4. 6. The extended marketing mix of seven Ps (HL only); 4. 7. International marketing (HL only); 4. 8. E-commerce; Unit 5. Operations Management: 5. 1. The role of operations management; 5. 2. Production methods; 5. 3. Lean production and quality management (HL only); 5. 4. Location; 5. 5. Production planning (HL only); 5. 6. Research and development (HL only); 5. 7. Crisis management and contingency planning (HL only); Examination Skills; Index.